Spotlight Post: Your Career Your Business – Gina Cajucom

Thank you to Breakeven Books my spotlight spot on this blog tour, this book is available to buy now.


About the Author:

Gina Cajucom is an Associate Certified Coach (ACC) of the International Coaching Federation (ICF) who promotes better conversations in the workplace using ©Authentic Workplace Engagement (AWE). 

These are future-focused, progress-oriented, and co-constructive dialogues that need to happen in the workplace to break the self defeating cycle of attributing cause or casting blame. AWE emphasizes strengths and small steps toward progress using essential dialogues and touchpoint conversations.  

Gina’s extensive experience working with upstarts, small businesses, and large  corporations across industries, gives her the unique ability to see organizations in  their duality. Top executives, owners, and major stakeholders are focused on the  bottom line—productivity and profitability. People at the grassroots level, who  grapple with work-life balance and career development, are either partly engaged  or completely disengaged. Gina’s strength and commitment is to work-life  integration while contributing to bottom-line business results through leadership  coaching.  

With over fifteen years of experience in human resources management (H.R.)  and organizational development (O.D.), her stints in coaching emerging leaders  and executives across industries awakened her passion for leadership development  and work-life integration. This unique experience inspired her to help young  leaders and professionals with their career management challenges within or  without their organizations through Career Coefficient 

A Certified Human Resources Leader (CHRL) in Canada, Gina completed  two years of graduate study in MS Human Resource Management at the  University of Santo Tomas in Manila and has completed a Master’s Certificate  in Organizational Development (MCOD) from the Schulich School of Business 

at York University in Toronto. Her extensive training in co-active coaching  techniques with the Coaches Training Institute (CTI) and Solution-Focused  Brief Coaching with the University of Toronto, complements her undergraduate  degree in B.S. Psychology. She currently contributes to the development of  Brief Coaching in the Philippines in partnership with the Canadian Centre  for Brief Coaching She also volunteers her time with  The Coaching Fellowship, helping young international women  leaders of impact accelerate their leadership potential. 

Author Links:






About the Book:

This self-help book is about managing careers and managing self through self-coaching. It is  NOT a book about job search strategies or techniques. It is not about doing a job interview or  presenting yourself well. It is not about what you’re doing wrong and what you can do about it.  Instead, the book is a reflective companion about you and your work life. It is about finding the  power within you and using it to coach yourself to success.  

It is a self-coaching book that goes through the journey of reflections that clarifies what’s  essential in the hope of helping you to manage your career better. Managing a career is much like  growing a business. The entrepreneurship aspect is not apparent until you get self-employed and  need to create your opportunities, which is quite comparable to a job search. If you’re reading  this book, you might be seeking fulfillment, or satisfaction at work or recognition of one’s talent  being unused or potential still to develop. On the other hand, you might be ambitious and  strategic and would like to position yourself for bigger things. 

Whether you’re stuck and looking to jump-start your career or doing well but want to fast-track  it or feeling unfulfilled and looking for clarity in your work life, you can coach yourself to success.  The book presents self-coaching opportunities to enable forward movement, especially when  there’s a sense of being stuck in career development.

1. It’s a primer that engages the reader to act and do something. It’s a call to action. 

2. It’s a self-coaching book that uses reflective questions or inquiries. It invites you to reflect  upon, dig deep, and increase self-awareness and self-empowerment. 

3. The language is short and straightforward but still refers to sources when necessary and  available. 

4. This primer hopes to speak from the voice of a friend and a perspective of a coach.

Your Career Your Business is a self-help handbook that you can read over time, hoping that you will take  the time to stop and reflect upon the inquiries at specific points. You will see the rationale for the book  and who might benefit from reading it, and how in the Introduction. Hopefully, you can identify yourself  as the book’s subject and set aside time for reflection using the questions in every chapter. 

The first chapter illustrates how thinking over your career can be solution-focused instead of problem centric. Taking the former perspective opens up possibilities, while the latter can be self-defeating. The  second chapter introduces the idea that you can coach yourself to success by focusing on your best hope,  amplifying what is important, looking back at past achievements proving your strengths and moving  forward with small doable steps. 

A paradigm shift presented in Chapter Three needs to happen to reclaim your ability to take charge and  control your future. Chapter Four will show how taking charge of your career is necessary for responding  to environmental shifts and the changing workplace. Then, as presented in Chapter Five, these  developments call for an ability to reinvent yourself and your career when necessary. Finally, it speaks of  how changes in the past point to the possible significant shifts in the future. 

The book emphasizes that your career is your business, so nobody will if you don’t take charge of it.  Through time, career management and development have shifted from the employer to the employee. So  how should you manage your career? Chapter Six presents the parallel process of managing a business  and managing a career, while Chapter Seven explains how strategies can be intentional or emergent in  some cases. Like a business, careers can develop with the goal of continuous growth. Chapter Eight  presents how careers can grow very similar to how a business can grow and thrive over time. 

Chapters Nine and Ten ask the reader to look inwardly to reflect on how their purpose and mission play a  role in making career decisions and how the search for a resonant career can veer one toward one  direction instead of another. The search for authenticity, meaning, and passion could influence career  choices. These are some of the best predictors of fulfillment. 

Chapter Eleven is a call to action reiterating how managing oneself and personal leadership can engender  commitment to career success by listening to your own voice. The inquiries serve that purpose. If you  reflect upon the questions and listens to your authentic inner voice, it could open up some possibilities  that you don’t see being drowned out by the day-to-day busyness of life.

An Excerpt:

Excerpt from Chapter Three: YOU HAVE THE POWER pp 21-22    

Your career 2.0  

There is an inherent pitfall to using society’s yardstick of what career success is. We like to “keep up with the Joneses” and make sure we keep up with our peers. There is also pressure from family and friends to do the “safe” thing, which means being employed, lest we dare to take the risky  entrepreneurship route. It’s natural to aspire for what society defines as traditional success, like  getting to an executive role in a corporation or going for a respectable profession like being a doctor, a teacher, or a lawyer. But, while working in a technology start-up might attract the young generation, even younger people put value to work-life balance and find it cool to work in climate change, racial justice, or jobs incorporating activism. 

Career 2.0 is finding your second act—your reinvention of what success looks like for you based  upon your unique set of life circumstances. It is what you makeof yourself based on the opportunities  that are available to you. It is what you create based on your unique talents, experiences, temperament, and personality. There is nobody else quite like you. Your success does not have to  look like somebody else’s. 

Career 2.0 is about finding the entrepreneur in you—the ability to be creative and innovative,  considering what life has handed you. You cannot rely on your organization or your boss to take care  of your career development. They are focused on business development. You cannot expect them to  improve your position based on your career aspirations. They probably do not know what thoseare, let alone be able to prioritize them. You must be the leader of your success. It would help if you  were your own salesperson, your product developer, your brand manager. It would help if you led in  managing your Career 2.0. 

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